Written Content

Blog | Written by Cole Windler

Should You Market the Founder, the Recruiters or the Firm’s Brand?

Whose name should be out front?  For a lot of recruiting firms, that question gets surprisingly complicated. …

Blog | Written by Sam Prost

How to Ask Clients and Candidates for Testimonials

You know you have happy clients and candidates.  They thank you after a successful placement. They send an email saying how much they appreciated your help. A hiring manager tells you they could not have completed the search without you. A candidate calls after their first week to tell you they love…

Blog | Written by Sam Prost

How to Write a Recruiter Bio that Builds Credibility

Your recruiter bio might be one of the most overlooked pieces of content on your website.  It is easy to treat it like a formality. Add your job title, summarize your experience, mention a few hobbies, and move on.  But prospective…

Blog | Written by Sam Prost

How to Write a Strong Testimonial for a Recruiting Firm

Testimonials can be some of the strongest proof on a recruiting firm’s website. They allow prospective clients…

Blog | Written by Cole Windler

Why Most Recruiting Websites Don’t Convert (and What to Fix First)

A recruiting website can look polished, list every specialty and still produce almost nothing beyond the occasional resume submission. …