Written Content

Blog | Written by Emily Blattel

How to Turn Job Orders and Placements into Marketing Content

Most recruiting firms think content marketing means starting from scratch.  New ideas. New topics. New time commitments…

Blog | Written by Sam Prost

How Content Marketing Builds Trust with Passive Candidates and Clients

TL;DR  Content marketing helps recruiting firms build trust long before a conversation happens.   Passive candidates and hiring…

Blog | Written by Emily Blattel

How Recruiting Thought Leadership Drives Business Growth

Every recruiting firm claims deep expertise and strong relationships. Thought leadership is how you prove it before a prospect…

Blog | Written by Sam Prost

Case Studies Aren’t Just Stories: How to Measure the ROI of Your Recruiting Case Studies

You’ve done the hard work. You’ve identified your best success stories, interviewed clients, collected the data and published a set of compelling, professional case…

Blog | Written by Emily Blattel

Free PR tactics for recruiters: How to get media coverage without spending (nearly) anything

Public relations often feels out of reach for smaller recruiting firms. It sounds expensive, time-consuming, or reserved…