Marketing

Blog | Written by Sam Prost

How Content Marketing Builds Trust with Passive Candidates and Clients

TL;DR  Content marketing helps recruiting firms build trust long before a conversation happens.   Passive candidates and hiring…

Blog | Written by Emily Blattel

How Recruiting Thought Leadership Drives Business Growth

Every recruiting firm claims deep expertise and strong relationships. Thought leadership is how you prove it before a prospect…

Blog | Written by Sam Prost

Why Clarity Matters More Than Creativity in Recruiting Marketing

TL;DR  Creativity can attract attention, but clarity is what drives action. In recruiting marketing, the goal is…

Blog | Written by Sam Prost

The Difference Between Short-Term Marketing Tactics and Long-Term Recruiting Growth

TL;DR  Short-term marketing tactics create quick spikes in activity but fade as soon as effort stops.  Long-term…

Blog | Written by Sam Prost

How Recruiting Firms Should Think About Content Strategy

TL;DR  Recruiting firms should approach content strategy with purpose, not volume.   Content works best when it educates…