Marketing

Blog | Written by Sam Prost

From Promises to Proof: How to Write Effective Case Studies for Recruiting

In recruiting, everyone promises to deliver. But how many firms actually prove it? In an industry built…

Blog | Written by Jeff Gipson

Your Ad Budget is a Strategy, Not a Guessing Game: A Recruiter’s Guide to Budgeting for Paid Advertising in Recruitment

You’ve likely been there. You’ve posted a job on a premium board, sponsored a post on LinkedIn…

Blog | Written by Sam Prost

A Recruiter’s Guide to Budgeting for Paid Advertising in Recruitment

You’ve likely been there. You’ve posted a job on a premium board, sponsored a post on LinkedIn…

AI | Written by Cole Windler

SEO vs. GEO, AEO & LLMO: A Plain-English Guide for Recruiting and Staffing Leaders in 2026

If your website used to bring steady leads and now feels quieter—even though your rankings look fine—you’re…

Blog | Written by Cole Windler

Best Practices for Online Reputation Management for Recruiters

In a market flooded with recruiting firms promising “top talent” and “white-glove service,” your reputation is your…