Evolved Messaging? Principles of marketing that will never change

Principles of marketing run parallel to every other advancement that has come from the hearts and minds of humanity. Think about it. What does each and every progression do for us? Let’s take travel, for instance. By land, sea and air—and in that order—we have found a way to get to every corner (if a…

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Evolved Messaging? Principles of marketing that will never change

Principles of marketing run parallel to every other advancement that has come from the hearts and minds of humanity. Think about it. What does each and every progression do for us? Let’s take travel, for instance. By land, sea and air—and in that order—we have found a way to get to every corner (if a…

Read More

Buzzwords: What are we really trying to say?

Buzzwords. What do they do? Why, when working in almost any industry, do they fly out of mouths onto Zoom calls and off our fingers into the emails and instant messages to clients and colleagues??  What is the most effective form of communication in the corporate world? How do we make the clearest impact? Closing…

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Buzzwords: What are we really trying to say?

Buzzwords. What do they do? Why, when working in almost any industry, do they fly out of mouths onto Zoom calls and off our fingers into the emails and instant messages to clients and colleagues??  What is the most effective form of communication in the corporate world? How do we make the clearest impact? Closing…

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