Archive for January 2026
Case Studies Aren’t Just Stories: How to Measure the ROI of Your Recruiting Case Studies
You’ve done the hard work. You’ve identified your best success stories, interviewed clients, collected the data and published a set of compelling, professional case studies. They look great on your website, but now comes the inevitable question from leadership: “Are they actually working?” Every marketing dollar—or minute of time—needs to be accountable for recruiters. Case studies are often viewed as a “nice-to-have” brand…
Read MoreSEO for AI search: What recruiters need to know (and why the basics still matter)
It feels like everyone is talking about “SEO for AI” lately, especially in recruiting. You might have heard clients ask, “How do I get my firm’s website to show up in ChatGPT or Google’s new AI Overviews?” You may have seen vendors promising “AI-ready” content or new tricks for getting noticed. But here’s what Google itself says: You don’t need to chase…
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